Every year on March 15th, we celebrate the World Consumer Rights Day. It is an opportunity to promote the basic rights of all consumers and to protest against market abuses and injustices that undermine them. The theme for 2017 is „Building a digital world consumers can trust“. What can e-commerce owners do to build a trusted digital environment? Try these tips.
Use SSL certificated gateways
Consumers put trust in your sites when entering private information. You should make sure that you have a secure server to protect your customers against data leakage. SSL certificates are data files with cryptographic key to an organisation details. When installed on the server, SSL activates the padlock and allows for secure connections. You no longer have to worry about credit card transactions, personal data, or login information.
Do not store customer data for longer than you need it
There is no reason to keep sensitive data – credit card details, expiration dates or personal details – for any longer than you need. The longer you store it, the bigger the risk of potential data loss. In other words – by storing their data, you put your customers at risk.
Perform PCI DSS scans regularly
Payment Card Industry Data Security Standard is a worldwide standard that was set up to help businesses process card payments securely and reduce payment card fraud rates. PCI DSS was created jointly by major credit card companies. It represents a set of rules created to optimise financial transactions security. If you process card payments from customers on your website you are required to pass PCI DSS scans regularly. There are many online services which can help you with PCI DSS scans, you can try Comodo or Hackerguardian.
Layer your security
Layering your security is one of the best ways to protect your business from cybercriminals. Start with firewalls, add some contact forms, secure passwords for logins and search queries. These layers will ensure that your site is protected from application level attacks such as SQL injections and cross-site scripting that can lead to malfunction or even data leakage.
Handle your shopping issues through an online platform
Another easy way to earn your customers‘ trust is to manage their shopping issues in a transparent manner. People do appreciate seamless communication – especially when their interests are concerned. With an online claim management tool such as Youstice, you can communicate with your customers and resolve their claims in minutes.
Provide your customers with the possibility of an Alternative Dispute Resolution
If you just cannot find common ground with your customers it can be easier and even less expensive to let them escalate their case to an independent third party and ask for a neutral decision. Modern customer claim management platform Youstice provides environment where you can choose to cooperate with one or more Alternative Dispute Resolution providers that can save your company hours or even days of phone calling, chatting, and e-mail followups, by providing a fair resolution for both parties.
Making a trusted digital environment in 2017 is far more complicated topic than it was 10 years ago. Trends are set up fast and your customers expect you to handle it well. The best way to manage it is to pass regular security audits.