Welcome to Youstice Blog!

We will use this space to share with you the latest developments on what we do at Youstice. We will also invite various experts to speak their mind about a number of topics, such as online dispute resolution, as well as the latest trends in issue management, e-commerce and technology, among others.

Use technology to overcome the language barrier

A study by Forbes and Rosetta Stone shows the biggest challenge global businesses are facing today is the ability to provide consistent customer care in multiple languages. Not surprisingly, in this era of fast globalization language is the most important barrier. Could technology help us with overcoming it? We suggest so.

 
First, let’s do some math. Common Sense Advisory surveyed 2430 web consumers in 8 countries and found that:
 
  • 72.1% of consumers spend most or all of their time on websites in their own language;
  • 72.4% of consumers said they would be more likely to buy a product with information in their own language;
  • 56.2% of consumers said that the ability to obtain information in their own language is more important than price.
 
This means more than half of consumers are willing to pay you for translation. Thats why the language translation market was one of the few growing even during the recession.
 
 

Fight the language barrier with technology

Is it even possible to deliver high quality multi-language customer service without staffing dozens of people? It depends on the nature of your business. However, technology provides a scalable way to fight this battle. All you have to do is to clearly tell your customers you are doing so.
 
  • Tip 1: Translate your entire knowledge base into other languages using technology
Offering your knowledge base in multiple languages could lower the need for support. You can make this solution more cost effective by using translation software. Of course, automated translations are never 100% precise. Therefore, you should be clear about this with your customers.
 
  • Tip 2: Reduce staff related costs by decreasing the need for human translations
Instead of employing language specific customer service representatives seek to employ translation software. This makes your customer center department more productive - you can focus on the processes, instead of focusing on overcoming the language barrier.
 
  • Tip 3: Offer your customers with support service in their own language
Customers always expect quick response. With translation software, you have the ability to respond real-time chat requests in multiple languages.
 

Discover multilingual support with Youstice

From the very first moment, we wanted to create Youstice as a multilingual customer complaint tool. Thanks the Youstice app’s uniquely structured architecture, customers can file their complaints in their own respective language - and the retailer will see the claim and respond to it in their language as well. 
 
Uh… not really clear? Take a look at the example below: 
 
  1. A customer from UK files a complaint against an e-shop located in Germany - in English language. 
  2. The structure of the application allows the customer to file his complaint without typing any text using the pre-defined options. 
  3. The e-shop employee on the other side can respond to the customer’s complaint in the same manner - already in German!
 
 
 
OK, but what if someone really needs to explain their issue in more detail using free text? No problem! Thanks to integrated translator, customer care with Youstice becomes seamless.
 
Today, Youstice is available in eleven languages which makes it one of the best multilingual complaint management tools on the market. You can find live demo here.
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