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30 E-commerce Statistics Every E-shop Owner Should Read

Youstice.com_30_e-commerce_stats_every_e-shop_owner_should_knowLatest huge technical boom has a vast impact on our lives. It all started with computers and laptops and continued with smarphones and tablets. They became a part of our work instantly. And step by step they integrated into our lives, too. It is not a surprise that we also started to shop via these devices. Shopping online, also known as e-commerce was launched for the first time as early as in 1994 by Pizza Hut. Surprised? It’s quite early, isn’t it? Since then, e-commerce went through many changes and became a trend in the next 20 years. Companies offering e-commerce services note an unceasing growth not only in amount of money paid by customers but also in number of customers using their mobile devices to shop.




Here you’ll find some interesting statistics that could motivate you to improve your e-shops. Let’s go and reach that huge and increasing number of smartphone customers and all those who are willing to abandon their full shopping carts for common reasons that you are able to avoid. Be there for your customers and become a leader of the market!



E-commerce customers

- 80% of the online population has used the internet to make a purchase. 50% of the online population has purchased online more than once.

- Shoppers aged 35 - 44 make up 29% of all online spending, though consumers between 25 and 34 are spending larger amounts online.

- 71% of shoppers believe they will get a better deal online than in stores.

- BRIC (Brazil, Russia, India and China) is the future of e-commerce growth.


M-commerce: mobile online shopping (smartphones, tablets)

- 52% of tablet users prefer to shop using tablet than PC.

- 70% of tablet owners browsed products and 47% placed orders for goods!

- Tablets (70%) are more likely to be used for researching and browsing products online than smatrtphones (47%)!

- 80% of consumers use mobile devices to enhance the shopping experience.

- By 2016 the total transaction value of mobile payments in the U.S. will hit $62.24 billion from 48,1 million mobile payment users.

- Mobile commerce transactions will reach $3.2 trillion in 2017, up from $1.5 trillion in 2013.


Social networks are helping your businesses!

- 41% read reviews and BLOGS before online purchase.

- 46% of online users count on social media when making a purchase decision.

- Reviews of products on shopping sites have influence on those who tend to buy online. 40% of online shoppers would not even buy without consulting online reviews.


Shopping cart abandonment - Why customers start shopping and then leave?

- Cart value, concerns about the security of credit cards, forced account registration, high shipping costs, additional fees, duties and taxes as well as lengthy delivery time are the most frequent reasons of shopping cart abandonment.

- Only 15% of online retailers are doing anything to improve it.

- The average shopping cart abandonment rate makes 66%.

- Customers may leave a store, even if they’re interested in making a purchase, because of the ‘butt bruch’ (invading customer’s personal space).


E-commerce bests

- The “best seller” product in shopping sites worldwide is books.

- ‘Apparel and Accessories’ is the fastest growing e-commerce sector.

- Retailing books, videos, music, computer hardware, software, consumer electronics, apparel and footwear can make you rich.

- U.S. has the higest e-commerce market value.

- Asia holds the largest number of web purchases. (top of the list: South Korea)

- India is home to the fastest growing ecommerce market.


Customer desires

- 45% of online shoppers want an online customer service chat or IM feature.

- 79% of online shoppers desire a tracking option with their delivery.

- Consumers prefer free shipping rather than discounted products!

- Amazon: same-day delivery increases conversions by 20-25%.


E-commerce predictions

- Global e-commerce sales are growing by more than 19% yearly and are expected to be of over total 1,5 trillion by the end of 2014!

- The average shopper will spend $1,738 annually by 2016 ($1,207 in 2011).

- E-retail will grow to 9% in 2016, up from 7% today.


So, all these statistics lead us to note that selling internationally (especially to invade in the U.K., U.S. German, French, Japan or South Korean markets) is one of those steps you should make to get more customers who are willing to shop online. But more customers comes hand in hand with a harder-to-achieve customer experience. It can always happen that something doesn’t go as well as we want it to. Thus what you really need to do is to improve and streamline your customer service as much as possible to resolve all potential issues. And this is what we can help you with. Check out our Youstice site here and let us help your e-commerce thrive.

And don’t forget to share to help your friends, fans and followers.






Sources: Delegator, Divante, Pricegong, Mashable, Templates.com, Lynktec, Level Ten, eMarketer, Juniper research



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